Somerset Primary Care Trust
‘CLiCKeD’/Smokefree Homes & Cars campaign
At the time of writing, this is the largest promotional campaign that we have undertaken. It encompassed new branding for Somerset Primary Care Trust’s ‘Smokefree Homes & Cars’ campaign, together with associated literature and promotional items.
The concept behing the ‘CLiCKeD’ branding was to assist hardened smokers in composing a mental checklist that would condition them into smoking away from their families, and children in particular. This was paired with a more family-friendly brand, that would encourage the younger members of the family to put pressure on their parents not to smoke in their vicinity.
The literature included leaflets, posters, stickers, and children’s activity packs, while the vast list of promotional goodies included embroidered bibs, car stickers, fridge magnets, mugs, umbrellas, balloons... in fact, we probably decorated most of the Somerset area in the weeks following the launch of the campaign!
