Coventry Sexual Health Partnership
Branding and campaign collateral
The brief for this client was pull together all the varying strands of Coventry City Council’s sexual health programme into one uniformed, recognisable brand.
After much consultation with the client, and a lively and informative focus group with a large group of young people – the target audience for this campaign – we designed the new brand shown here.
We also designed the marketing collateral for the organisation’s ‘C-Card’ campaign, whereby young people can access free contraception and advice via a credit card-style system. The mascot, ‘Condom Man’ is also shown here.
The ‘C-Card’ branding was also utilised across a wide variety of promotional items.
