Wokingham Borough Council
‘Game Over’ poster
This was designed for a client that wanted a road safety campaign targeting younger drivers that was markedly different from the usual tried-and-tested routes.
In order to appeal to the targeted demographic, we designed this poster that mimics the ‘Grand Theft Auto’ videogames in its style and use of typography, thus subverting a brand that has previously received very negative press into something much more constructive.
