Hastings & Rother Primary Care Trust
‘Party In Your Pants’ branding
The brief from the client was to design a ‘character’ that would front their chlamydia testing programme. Influenced by the characters used by other PCTs across the country, they wanted one of their own!
We designed him to be friendly enough to appeal to as broad a cross-section of the intended audence as possible, but still gross enough to visualise what is a pretty yucky condition!
“Gingernut Creative really wowed us with the concept for our Chlamydia campaign. Vibrant, eye-catching and effective. Brilliant!”
Claire Chappell, Marketing Co-ordinator, East Sussex Community Health Services
