Dudley Primary Care Trust
‘The Third Person’ domestic violence poster
Our brief from the client was to create a campaign that would graphically depict the relationship between alcohol abuse and domestic violence.
We opted to design a poster that steered away from showing gratuitous images of battered spouses in favour of a more subtle, but no less impactful, visual. We like to think of it as a ‘slow burner’.
With a powerful symbiosis of image and copywriting – something that we Gingernuts pride ourselves upon – this still remains a favourite campaign amongst the Gingernut Creative staff.
“The concept created for this campaign was both incisive in its inception and perceptive in its presentation. The overall effect was excellent.”
Joy Boyes, PR and Campaigns Officer, NHS Dudley
